AI answer visibility is whether assistants such as ChatGPT, Claude, Gemini, Perplexity and AI Overviews can find, understand, cite and recommend a business when customers ask.
Published by PX7 Digital through AICanary as a practical operating definition, not a survey term.
Does the assistant mention or recommend you when someone asks a category question, such as “best accounting software for Danish startups” or “specialty coffee near Vesterbro”?
Which competitors, directories, publishers or marketplaces appear when you do not? AI visibility is share of the answer, not only a search ranking.
Which pages and sources shape the answer, and are the facts current? A visible business can still lose trust if AI repeats stale or wrong information.
Can crawlers and agents read the site, find structured facts, discover llms.txt, use markdown, and call the services the business exposes?
A deterministic scan checks crawler access, readable content, SEO basics, llms.txt, markdown, APIs, MCP and other agent-facing signals.
Real customer questions are sampled across ChatGPT, Claude, Gemini, Perplexity and Google AI Overview, then stored as evidence.
AICanary extracts who AI recommends instead, where the answer gets its information, and how the business is framed.
PX7 Digital publishes the Nordic AI-readiness benchmark, with Denmark as the anchor report, and uses it as the evidence base for AI visibility reviews with Danish leadership teams.
Start with the free foundation report, then run a deep analysis when you need answer evidence across AI engines.
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