AICanary · PX7 Digital benchmark
The State of Danish AI-Readiness 2026
How ready are Denmark's biggest companies to be found and understood by AI assistants? We checked a 101-company Danish sample — OMX C25 and the biggest private firms — with a free, deterministic check, the same thing an AI crawler sees. 101 sites returned measurable results. No opinions, no LLM guesswork: just whether ChatGPT, Claude, and Perplexity can read the site at all.
22% are invisible to AI.
22 of 101 measured sites block AI crawlers, serve no readable content, or can't be reached — so when someone asks an assistant about them, the AI is working blind.
Readiness levels
Percentages are rounded, so they may total 100–101.
By sector — who's most invisible
| Sector | Companies | Avg score | Invisible |
|---|---|---|---|
| Furniture & Design | 7 | 69 | 0/7 |
| Consumer Brands | 12 | 70 | 4/12 |
| Telecom & Utilities | 5 | 71 | 1/5 |
| Shipping & Logistics | 5 | 72 | 2/5 |
| Energy & Industrial | 13 | 73 | 4/13 |
| Medtech | 6 | 74 | 1/6 |
| Tech & Software | 11 | 74 | 2/11 |
| Travel & Transport | 3 | 74 | 1/3 |
| Pharma & Biotech | 8 | 75 | 2/8 |
| Finance & Insurance | 8 | 76 | 3/8 |
| Retail | 16 | 77 | 1/16 |
| Engineering & Construction | 4 | 78 | 1/4 |
| Services | 3 | 91 | 0/3 |
Invisible to AI — the wake-up list
These companies' primary sites currently can't be read by AI assistants. The fixes are usually small — unblock AI crawlers, server-render the homepage, add a sitemap.
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Terma | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Toms | Consumer Brands | 31 | L1 Basic Web Presence | invisible |
| Carlsberg | Consumer Brands | 32 | L1 Basic Web Presence | invisible |
| Normal | Retail | 35 | L2 AI-Readable | invisible |
| Coloplast | Medtech | 38 | L2 AI-Readable | invisible |
| Grundfos | Energy & Industrial | 38 | L2 AI-Readable | invisible |
| KMD | Tech & Software | 38 | L2 AI-Readable | invisible |
| Maersk | Shipping & Logistics | 41 | L2 AI-Readable | invisible |
| Norlys | Telecom & Utilities | 41 | L2 AI-Readable | invisible |
| Ørsted | Energy & Industrial | 44 | L2 AI-Readable | invisible |
| Genmab | Pharma & Biotech | 47 | L2 AI-Readable | invisible |
| Too Good To Go | Tech & Software | 47 | L2 AI-Readable | invisible |
| TORM | Shipping & Logistics | 50 | L2 AI-Readable | invisible |
| Jyske Bank | Finance & Insurance | 50 | L2 AI-Readable | invisible |
| Sydbank | Finance & Insurance | 50 | L2 AI-Readable | invisible |
Leaders — most AI-ready
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Pleo | Tech & Software | 97 | L4 Agent-Ready | visible |
| DSV | Shipping & Logistics | 94 | L4 Agent-Ready | visible |
| DFDS | Shipping & Logistics | 94 | L4 Agent-Ready | visible |
| VELUX | Energy & Industrial | 94 | L4 Agent-Ready | visible |
| Hempel | Energy & Industrial | 94 | L4 Agent-Ready | visible |
| Rambøll | Engineering & Construction | 94 | L4 Agent-Ready | visible |
| Nykredit | Finance & Insurance | 94 | L4 Agent-Ready | visible |
| Spar Nord | Finance & Insurance | 94 | L4 Agent-Ready | visible |
| Topdanmark | Finance & Insurance | 94 | L4 Agent-Ready | visible |
| SimCorp | Tech & Software | 94 | L4 Agent-Ready | visible |
| Tivoli | Services | 94 | L4 Agent-Ready | visible |
| Legoland | Services | 94 | L4 Agent-Ready | visible |
| Novonesis | Pharma & Biotech | 91 | L4 Agent-Ready | visible |
| NKT | Energy & Industrial | 91 | L4 Agent-Ready | visible |
| Universal Robots | Energy & Industrial | 91 | L4 Agent-Ready | visible |
Is your company visible to AI?
Method: AICanary's free foundation check — a deterministic read of each public homepage for crawler reachability, readable content, AI-bot access, metadata, sitemaps, and structured data. No private data, no AI judgement, no company participation. A few "invisible" results may reflect deliberate bot-protection rather than oversight; the underlying check reflects exactly what a real AI crawler experiences. Snapshot refreshed 2026-06-25; 101 Danish companies in scope (OMX C25 and the biggest private firms), not all of Denmark. 101 returned measurable results.
Cite this benchmark: PX7 Digital, "The State of Danish AI-Readiness 2026", AICanary, 2026-06-25, https://aicanary.app/danish-ai-readiness.
Generated 2026-06-25 · Published by PX7 Digital through AICanary · AI visibility review