AICanary · Report
The State of Danish AI-Readiness 2026
How ready are Denmark's biggest companies to be found and understood by AI assistants? We scanned 92 of the largest Danish companies — OMX C25 and the biggest private firms — with a free, deterministic check, the same thing an AI crawler sees. No opinions, no LLM guesswork: just whether ChatGPT, Claude, and Perplexity can read the site at all.
45% are invisible to AI.
41 of 92 block AI crawlers, serve no readable content, or can't be reached — so when someone asks an assistant about them, the AI is working blind.
Readiness levels
Percentages are rounded, so they may total 100–101.
By sector — who's most invisible
| Sector | Companies | Avg score | Invisible |
|---|---|---|---|
| Energy & Industrial | 10 | 46 | 8/10 |
| Consumer Brands | 12 | 50 | 9/12 |
| Pharma & Biotech | 8 | 55 | 5/8 |
| Shipping & Logistics | 5 | 58 | 4/5 |
| Medtech | 6 | 64 | 2/6 |
| Furniture & Design | 6 | 67 | 0/6 |
| Telecom & Utilities | 5 | 71 | 1/5 |
| Tech & Software | 10 | 72 | 2/10 |
| Services | 3 | 72 | 1/3 |
| Engineering & Construction | 3 | 73 | 1/3 |
| Finance & Insurance | 8 | 73 | 5/8 |
| Retail | 13 | 74 | 2/13 |
| Travel & Transport | 3 | 74 | 1/3 |
Invisible to AI — the wake-up list
These companies' primary sites currently can't be read by AI assistants. The fixes are usually small — unblock AI crawlers, server-render the homepage, add a sitemap.
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Lundbeck | Pharma & Biotech | 31 | L1 Basic Web Presence | invisible |
| Novonesis | Pharma & Biotech | 31 | L1 Basic Web Presence | invisible |
| ALK-Abelló | Pharma & Biotech | 31 | L1 Basic Web Presence | invisible |
| Widex | Medtech | 31 | L1 Basic Web Presence | invisible |
| DFDS | Shipping & Logistics | 31 | L1 Basic Web Presence | invisible |
| Vestas | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Ørsted | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Danfoss | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Grundfos | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Terma | Energy & Industrial | 31 | L1 Basic Web Presence | invisible |
| Toms | Consumer Brands | 31 | L1 Basic Web Presence | invisible |
| Danish Crown | Consumer Brands | 31 | L1 Basic Web Presence | invisible |
| DLG | Consumer Brands | 31 | L1 Basic Web Presence | invisible |
| Jem & Fix | Retail | 31 | L1 Basic Web Presence | invisible |
| KMD | Tech & Software | 31 | L1 Basic Web Presence | invisible |
Leaders — most AI-ready
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| DSV | Shipping & Logistics | 94 | L4 Agent-Ready | visible |
| VELUX | Energy & Industrial | 94 | L4 Agent-Ready | visible |
| Topdanmark | Finance & Insurance | 94 | L4 Agent-Ready | visible |
| SimCorp | Tech & Software | 94 | L4 Agent-Ready | visible |
| Legoland | Services | 94 | L4 Agent-Ready | visible |
| NKT | Energy & Industrial | 91 | L4 Agent-Ready | visible |
| ISS | Engineering & Construction | 91 | L4 Agent-Ready | visible |
| Bilka | Retail | 91 | L4 Agent-Ready | visible |
| Føtex | Retail | 91 | L4 Agent-Ready | visible |
| Templafy | Tech & Software | 91 | L4 Agent-Ready | visible |
| Danske Bank | Finance & Insurance | 88 | L4 Agent-Ready | visible |
| Spar Nord | Finance & Insurance | 88 | L4 Agent-Ready | invisible |
| Salling Group | Retail | 88 | L4 Agent-Ready | visible |
| Matas | Retail | 88 | L4 Agent-Ready | visible |
| Netcompany | Tech & Software | 88 | L4 Agent-Ready | visible |
Is your company visible to AI?
Method: AICanary's free foundation check — a deterministic read of each public homepage for crawler reachability, readable content, AI-bot access, metadata, sitemaps, and structured data. No private data, no AI judgement, no company participation. A few "invisible" results may reflect deliberate bot-protection rather than oversight; the underlying check reflects exactly what a real AI crawler experiences. Snapshot of primary domains on 2026-06-16; 92 of the largest Danish companies (OMX C25 and the biggest private firms), not all of Denmark. 9 domains were unreachable and excluded.
Generated 2026-06-16 · aicanary.app