AICanary · PX7 Digital benchmark
The State of Danish AI-Readiness 2026
How ready are Denmark's biggest companies to be found and understood by AI assistants? We checked a 101-company Danish sample — OMX C25 and the biggest private firms — with a free, deterministic check, the same thing an AI crawler sees. 74 sites returned measurable results. 27 were unreachable and excluded from the score. No opinions, no LLM guesswork: just whether ChatGPT, Claude, and Perplexity can read the site at all.
27% are invisible to AI.
20 of 74 measured sites block AI crawlers, serve no readable content, or can't be reached — so when someone asks an assistant about them, the AI is working blind.
Readiness levels
Percentages are rounded, so they may total 100–101.
By sector — who's most invisible
| Sector | Companies | Avg score | Invisible |
|---|---|---|---|
| Furniture & Design | 7 | 67 | 3/7 |
| Shipping & Logistics | 4 | 68 | 2/4 |
| Travel & Transport | 2 | 68 | 1/2 |
| Energy & Industrial | 5 | 71 | 2/5 |
| Consumer Brands | 12 | 71 | 4/12 |
| Medtech | 6 | 75 | 1/6 |
| Finance & Insurance | 5 | 75 | 2/5 |
| Pharma & Biotech | 8 | 76 | 2/8 |
| Retail | 14 | 77 | 2/14 |
| Engineering & Construction | 4 | 81 | 0/4 |
| Tech & Software | 5 | 83 | 1/5 |
| Services | 2 | 90 | 0/2 |
Invisible to AI — the wake-up list
These companies' primary sites currently can't be read by AI assistants. The fixes are usually small — unblock AI crawlers, server-render the homepage, add a sitemap.
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Terma | Energy & Industrial | 35 | L2 AI-Readable | invisible |
| Toms | Consumer Brands | 35 | L2 AI-Readable | invisible |
| Carlsberg | Consumer Brands | 36 | L2 AI-Readable | invisible |
| Normal | Retail | 39 | L2 AI-Readable | invisible |
| Coloplast | Medtech | 40 | L2 AI-Readable | invisible |
| Maersk | Shipping & Logistics | 44 | L2 AI-Readable | invisible |
| Copenhagen Airport | Travel & Transport | 47 | L2 AI-Readable | invisible |
| Genmab | Pharma & Biotech | 50 | L2 AI-Readable | invisible |
| LEGO | Consumer Brands | 50 | L2 AI-Readable | invisible |
| BoConcept | Furniture & Design | 50 | L2 AI-Readable | invisible |
| Elgiganten | Retail | 50 | L2 AI-Readable | invisible |
| Too Good To Go | Tech & Software | 50 | L2 AI-Readable | invisible |
| Zealand Pharma | Pharma & Biotech | 53 | L2 AI-Readable | invisible |
| TORM | Shipping & Logistics | 53 | L2 AI-Readable | invisible |
| Jyske Bank | Finance & Insurance | 53 | L2 AI-Readable | invisible |
Leaders — most AI-ready
| Company | Sector | Score | Level | AI sees it? |
|---|---|---|---|---|
| Pleo | Tech & Software | 97 | L4 Agent-Ready | visible |
| Novonesis | Pharma & Biotech | 94 | L4 Agent-Ready | visible |
| Danish Crown | Consumer Brands | 94 | L4 Agent-Ready | visible |
| Spar Nord | Finance & Insurance | 94 | L4 Agent-Ready | visible |
| Templafy | Tech & Software | 94 | L4 Agent-Ready | visible |
| Tivoli | Services | 94 | L4 Agent-Ready | visible |
| VELUX | Energy & Industrial | 91 | L4 Agent-Ready | visible |
| Hempel | Energy & Industrial | 91 | L4 Agent-Ready | visible |
| Rambøll | Engineering & Construction | 91 | L4 Agent-Ready | visible |
| ISS | Engineering & Construction | 91 | L4 Agent-Ready | visible |
| Arla Foods | Consumer Brands | 91 | L4 Agent-Ready | visible |
| Føtex | Retail | 91 | L4 Agent-Ready | visible |
| Silvan | Retail | 91 | L4 Agent-Ready | visible |
| Novo Nordisk | Pharma & Biotech | 88 | L4 Agent-Ready | visible |
| Widex | Medtech | 88 | L4 Agent-Ready | visible |
Is your company visible to AI?
Method: AICanary's free foundation check — a deterministic read of each public homepage for crawler reachability, readable content, AI-bot access, metadata, sitemaps, and structured data. No private data, no AI judgement, no company participation. A few "invisible" results may reflect deliberate bot-protection rather than oversight; the underlying check reflects exactly what a real AI crawler experiences. Snapshot refreshed 2026-11-08; 101 Danish companies in scope (OMX C25 and the biggest private firms), not all of Denmark. 74 returned measurable results. 27 domains were unreachable and excluded from scored percentages.
Cite this benchmark: PX7 Digital, "The State of Danish AI-Readiness 2026", AICanary, 2026-11-08, https://aicanary.app/danish-ai-readiness.
Generated 2026-11-08 · Published by PX7 Digital through AICanary · AI visibility review